I don't think they're going to try to sell tons of them I think it's going to be a more niche high margin product. This is not competing for a lot of the same years as people that will buy the Galaxy buds pro 2.

I guarantee you this will be expensive and high margin, and it won't sell a lot but they'll make a fair amount of each sale.

The value proposition for these are not going to be appealing to people that are shopping between stuff like Sony or apple or 1more.

Personally, I won't buy them in all likelihood but I understand the business model they're going for. I value active noise cancellation, price to performance, app support.

Although I think the Galaxy buds pro 2 have been pretty disappointing. Samsung has a lot of loyal Samsung users that pretty much buy anything they release. That does a lot of heavy lifting for them.