Problem is. They are not. They did it because it benefits their public image so more people can buy their phones with less guilt.

Apple is still anti consumer, more so than the other companies that is blatent about it. Apple is fooling you into a wrong set of belief of their company. It's decietful, and in my eyes even worse than a company that just says fuck the consumers like John deree. John Deree made it clear that it doesn't want to play nice with you so you can choose to not buy their shit. Apple however is trying to trick you into believing that they are changing while they crank their productions up while everyone is fooled, buying their unrepariable, condom-like hunks of junk. That's a smart business stragety to make money, but it sure is a scummy one.