Imagine Mercedes releasing a car that only has full power available that you paid for when you use their super duper AMG gasoline that is 50x more expensive and all it changes from normal gasoline is color. Car recognizes this color and decides how much power to let you use. You are not in control of it. The brand is in control of you and your wallet. And Mercedes would make marketing videos claiming how bad for your car those other pesky gasoline versions from other brands are, and how their own gives so much more power (because they limited others).

This is what Apple will do with USB-C. If you are fine with Apple, you are fine with Mercedes.

Or your printer refusing to print with any other cartridges that are not the $200 ones from their own brand, no matter how good quality the current ink is.

Or your computer not turning on because your electricity provider is not "ASUS certified partner" so it assumes the electricity is not safe to be used and refuses to turn on. And the "partner" is 2x more expensive for the same exact service.

Or your League of Legends not letting you gain ranked points after a match because your $150 mouse is not CERTIFIED FOR LEAGUE OF LEGENDS. You need their $200 mouse, an exact copy of yours just with the word "certified" on it's box.

I can go on. If you are fine with Apple, you are fine with a world like this too.

Don't buy MFi products. Vote with your wallet. Avoid Apple products even, until Apple stops milking you so much.