It is always good to be aware and make others aware of how companies progress, but my point is that even if apple did push their advertisments further into inconvenient areas, (which they haven’t yet) most people would still buy Apple products because of their simplicity and quality.

A good example of this is the haptic trackpad, which if you want on windows laptops you have to pay thousands, and in terms of battery life on macs they are unbeatable. Even if Apple pushed iCloud and other services more and more, I wouldn’t really have a choice as Apple products are still some of the most quality products and you just can’t compare any windows laptop to the MacBook air for example