Apple is a company, it doesn’t feel anything. It’s managed by professionals who act logically. It’s management is appointed by people who want to see growth in return for their investment. Apple will do whatever is best for Apple.

What’s best for Apple is being independent from other companies, especially from competitors. So yes, they are working on replacing Google services.

Whether they are successful with that is another question. Translate and Maps aren’t even close to being a full replacement for Google’s services. But that’s ok because users can still use Google’s alternatives like they used to while Apple is improving their own.

They will be much more hesitant with anything that replaces an existing integration (e.g. default search engine) because that would confuse users. Confused users are unhappy users, unhappy users are more likely to switch to competitors, users switching to competitors hurt the bottom line of the company and that conflicts with the management’s interests.