Not sure what your rent went from and to but the market has definitely slowed down and I've even seen some of the crazy prices come down slightly. You should look around and see if there are available units elsewhere more affordable for you. They definitely exist. Otherwise unfortunately 10% isn't good but last year people were seeing crazy 15%-20% increases. It's not good but 10% is likely a sign of your management being bold but not as bold as they would have been last year, simply because they can't.