Everyone is building/expanding more studio space, so Cinelease needs to contend with the big players like Steiner, Silvercup, Kaufman, Cinemagic, and Broadway Stages, all which have long built relationships with those who choose where productions go.

Just like the Meadowlands, Cinelease will benefit from the slow pace of building in NYC, but as soon as spots opened in those other studios shows fled (like Equalizer and Law and Order Organized crime). It's a problem with people in NYC thinking even downtown Jersey City is like tracking into the heart of darkness. NY's tax credit also benefits those productions more, and the way those credits work you're not going to really see a production jump between states for more than a few days of shooting.

Cinelease, as said above, will get the Tier 1 & 2 movies that really have no need for NYC, and have a 2 month shooting schedule (They'll claim these as "Major picture deals" when they aren't, which isn't a big sin, as NYC doesn't really get gigantic movies anymore anyway.) Maybe even a smaller streaming show, but they'll have a hard time getting an 8 month network show, or a streaming series/prestige series with a long schedule. They also could end up with more commercials and other small projects.

As for being booked for 2 years, it's because that's what happens now even without productions, Silvercup North is booked solid for 10 years, not because they know what will film there, but because Apple made a lease deal just to hold the space (Netflix was in talks to do the same with some studios, but with their troubles I'm not sure if they pulled the trigger)

Both their studios are also brand new, and their equipment rental division is pretty much non-existent in the area. The productions shooting from the studio will use their Heavy EQ and Grip products, but pretty much every major studio offers the exact same products for their productions, and Kaufman, Silvercup and Steiner are big leasers to those who don't even use their studios.

It's good their here, and hopefully the industry as a whole grows, but the way JC/NJ does everything half assed, this could easily turn in to a huge investment by the city and this studio, just to have everything pulled out from under them. Remember what happened when Christie killed the tax credit, Law and Order SVU literally made a plot that blew up their studio just to stick a finger in the eye of NJ and to say "We'll never shoot here again"

I think the tax advantages of ATL are way too good. CA had to expand their tax credit system to pull shoes like the Resident, and even The Flight Attendant here from NYC.

I haven't seen Ms Marvel, but if it's very special effects heavy, most nyc studios aren't equipped for that. They shot in a studio that was part of Pinewood, which was the studio in England that did James Bond and the Marvel movies, so they are set up for Special Effects (also they have those connections where they'll stay with a production company)