In my case, I prefered paying once for a game and receiving all of the content it had. I hate playing a game I already paid for and seeing things (skins/weapons/etc) that I cant obtain without spending more, especially so if the battlepass in question is limited time/seasonal since I work full time and don't have the time to grind. DLC's are tricky, I like them if they are game changing, like the Monster Hunter World ones, but not if the DLC is something that could have been included in the base game.