So here’s the thing: I was shocked when I learned what percentage of businesses in the us are considered small businesses. I worked with Intuit for a little while and the numbers are wild. Anecdotally it def feels like 80-20 is reasonable, but that’s just because when a fortune 100 company makes a change, we all notice it, and when Jan’s cookies does it, no one does. The numbered are actually probably closer to 20-80. Crazy, I know.