Decidedly vegans. Unless it's specifically a halal or kosher company, pretty much nobody gives a flying fuck about religious food exemptions. The lactose intolerant, who make up quite literally over half the world's population, are finally (like, the past 5-7 years) getting to eat things that more than vaguely resemble dairy because of the vegans. Their inability to shut the fuck up about their food choices has honestly paid dividends for transparency, accessibility, and innovation.