This almost entirely dependent on the success of the film. If the film is memorable people remember tunes from it. FWIW I think JW's work on Tintin was excellent.

Also TV themes will almost always thump Move themes for memorability because they are repeated over and over the course of several seasons for several episodes. The theme doesn't even have to be good to be remembered. I am pretty sure more people can hum Batman tv show theme more than the excellent and lauded work of Hans Zimmer and JNH in The Dark Knight.