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t1_j2alpnx wrote

Article from 2019, but point is the same. Australian article, hence the M reference, but if I was a parent, I would be more inclined to a PG. G does carry that stigma of being limited in what comedy it can offer to an adult.

“The Toy Story movies have been G-rated but there’s no downside for Pixar making the likes of The Incredibles, Inside Out and Finding Dory PG. The higher rating suggests more sophisticated themes and jokes that will likely appeal to the parents who will be taking their kids. For Hollywood studios generally, the sweet spot for bigger family box office is PG to M, which indicates content that will play to just about everyone bar under-fives.”

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https://www.smh.com.au/culture/movies/is-the-decline-in-g-rated-movies-a-sign-of-the-times-20191001-p52wml.html

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