I will never forget the time my neighborhood megaplex played Freddy vs. Jason instead of Whale Rider. Families were leaving the auditorium in droves - kids were bawling their eyes out and the parents were fuming mad and grumbling. An usher stood at the auditorium door handing the angry adults free passes. It was quite the spectacle.

Even more bizarre was the time I went to see the Jennifer Lopez thriller Enough. A family in sunday dress gets up after the first fifteen minutes complaining about the film. I watched them leave with bewilderment. What were they expecting and why did they think a trashy thriller deserved their best clothing? As I walk out of the theatre after it ends, I see that the auditorium next door is The Other Side of Heaven. That poor family simply wandered into the wrong film. Still doesn't explain why they sat through the first fifteen minutes of Enough before deciding to leave. Trailers aren't usually that long.