I'd stay downtown if you can, even if it's at the holiday inn...which apparently was recently renovated anyhow (if Hotel Concord is out of budget). Walking distance to breweries, coffeeshops, and downtown restaurants is always nice. It's really the only way you'd want to visit town if you're spending a week. If you have a car, maybe you go for a local hike or something while you're in town.

This way you can wake up, walk downtown, grab a coffee at a different coffee shop every day, try some restaurants.... no messing with cabs or uber afterward.