I mean, there are right and wrong ways to make sure everyone can get a chance at trying a product.

The actual Buffalo Trace distillery puts you in bourbon jail for 60 days when you purchase, so you can get one bottle of any product, the have to wait 60 days to get another. To me, this feels like a very reasonable way (though I've seen some crazy shit people have done to dodge this limit).

At this point, the bourbon retail race is dominated by flippers paying managers under the table and then immediately relisting in Facebook or Discord or any other app. So the "big accounts" are just the resellers.

Sure, flipping alcohol is super illegal, but the liquor industry is very large and is making a killing on the hype, so there is a tremendous incentive to not prosecute.