We’re having a difference of opinion because of our definitions of success. You’re talking about success and conversions as they relate to the business of being a personal artist or having an Only Fans, where retweets equal conversions for sure and are super valuable, but I’m talking about success and conversions for multinational brands, where it is much harder to create actual new value. Of course there is more value and conversions for some markets and audiences on Twitter versus older social media like Facebook, so agencies like the one I work for use targeting to determine where to spend our dollars.

When it comes to how Twitter is badly run or not comes down to how we define success for their business - you’re arguing that success is defined simply by how much money they make on things like ads, whereas I’m defining success by growth of the product itself. As a product Twitter was being run pretty well, it has lots of power users with dedicated audiences and integration as a multinational brand with many other brands and plenty of potential. And, as you point out, plenty of room to grow and get better, but that seems pretty unlikely now.