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PsecretPseudonym t1_j6o1kds wrote

Reply to comment by Aazadan in Facebook seeks to block $3.7 billion UK mass action over market dominance by davetowers646

Nope. Content-based targeting (e.g., AdWords, originally) doesn’t need to know anything about the user.

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Aazadan t1_j6o97y0 wrote

Which is a completely different type of targeting. That’s targeting people based on a product they’re looking at not something like “show this ad, to men between 30 and 40, who have gotten a car repair within the past 60 days”.

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PsecretPseudonym t1_j6pcdam wrote

Yes, “different type of targeting” means you can still do targeting. Just not user-specific targeting. In many situations contextual targeting is actually far more effective (e.g., search ads have performed incredibly well even prior to much use of personal user info/history, because keywords searched at the time of search represent by far the most valuable piece of information to select the highest expected value ad).

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