This is the single most depressing item ever marketed. It's the magic of nostalgia for the innocence of childhood, mixed with the cheap booze needed to numb the pain of your 3rd failed marriage, crushing debt, and shitty 60hr/week job. The kid who first tipped the sharp plastic edge of the bottle to their anticipating lips is now the broken mid-lifer grimly drinking alone from a dented can in the Walmart parking lot.