Niznack t1_ix1j4fp wrote on November 20, 2022 at 12:53 AM

Reply to comment by spurredoil in FIFA head says fans 'will survive' without beer at World Cup by ChocolateTsar

I think most advertisers expect most of the profits from outside the event. Superbowl ads cost millions and no I doubt even the superb owl earns millions for budwiser in stadium. But I see your point they definitely lost sales. But they can't have expected to sell much in Qatar in the 1st place

spurredoil t1_ix1k7gj wrote on November 20, 2022 at 1:01 AM

I don't know to be honest. Since you wouldn't be able to drink outside of the stadium, I would bet that any degenerate would just get their absolute maximum fill when inside the stadium.

But still, when thinking about it from a marketing perspective, they probably projected a certain range for recovered sales and then they could write off the net cost as "marketing". Huge oversimplification but that's where my mind goes.

At the same time, part of me is like "well Budweiser kind of shouldn't have put their money towards this" and now it has me hesitant to purchase any Budweiser product going forward.

jankyalias t1_ix29wbi wrote on November 20, 2022 at 4:41 AM

The issue in Qatar isn’t being unable to drink outside the stadium, even now there are “fan zones” where people can drink easily enough (not to mention in hotels and whatnot), it’s that the stadiums and their immediate environs are the only places you can’t drink out of the original plans.