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Seagullmaster t1_ix5l8ty wrote

Other people are saying they aren’t making money off of this, but free advertising In a humerus way means they are.

No the real reason is that big companies like Jack Daniel’s have lawyers on their payroll who need to justify their existence. Plus suing the other company is also providing additional advertising for Jack Daniel’s cause it gets their name in the headlines.

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dbx999 t1_ix5y0jl wrote

No those are not the reasons why a trademark owner defends their trademark. You don’t pay lawyers for busy work. There’s substantive legal reasons to defend a trademark- mainly because it’s their legal duty to do so according to US trademark law. I’ve enumerated the reasons in another comment.

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