If more people really cared to look under the plastic wrappers at where their food came from, it would be quite telling on how much their personal food choices would change, or how much pressure could/might be put on regulations and producers. I am not overly optimistic that the average person would care, even looking it plain in the face. Afterall, none of this is a secret, most people are just making an active decision NOT to look behind the curtain.