If you’re buying new then research what you want.
Search for dealers with that product that are not doing the dick move of added dealer profit or like some of my local dealers, adding a bullshit $6k package to a 35k rav 4 hybrids, of nitrogen in the tires, paint sealant and fabric protector. Hopefully they have a unit you can test drive also

There are dealers only selling for msrp

Then you are most likely going to have to negotiate how much of a refundable deposit you will need to put down and wait six months or so for delivery