They got the idea to open the Electric Factory when they saw how well The Trauma did at 2121 Arch, half a block away. The Trauma was open from early 1967 to early 1968, and hosted acts that included the Velvet Underground, Frank Zappa and the Mothers of Invention, 1910 Fruitgum Company, Todd Rundgren, the Small Faces, and Lothar and the Hand People. In the 1980s it became Memphis, and more recently it has been the Greene Towne Montessori School.