I completely agree. It was all about a manufactured line and hype that you could get a rice krispee treat on a donut... oh my how novel lol.

Looks like their prices are really high already. $22 for a Babka, like 7 or 8 bucks for a sticky bun and that is just what I could read on the pic. I know people are gonna throw in well Seven Stars is pricy too, and yes I agree, but their quality is there and it is always consistent.