I've literally been saying for YEAAARRSSS that anyone who opens one will make so much money because of all the transplants + college students here. I know people talk about Bubbie's but I don't feel like they really exemplify the full Jewish deli vibe—I'm talking RRuss and Daughters / S&P "appetizing" style counter service, matzoh ball soup, matzoh brei, chopped liver, pickled herring, etc.