True. I am laughing. Beer being sold at basketball games didn't even occur to me. Of course that makes it worst, in the same way everyone in America is ripped off by concessions in movie theaters when they sell products at outrageous prices as they have a captive audience. College sports as a money making venture sort of bothers me. Using student labor (the players) who aren't being paid is a type of abuse, it abuses the students as well by charging higher prices. Now if VCU said they branded a beer so they could sell it cheaper that would be different, but they would never do that.

But okay, I understand your point.