Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. news.osu.edu Submitted by geoff199 t3_11lc330 on March 7, 2023 at 9:33 PM in science 170 comments 3,491
linkdude212 t1_jbdc14f wrote on March 8, 2023 at 5:38 AM That is interesting: it is certainly how I feel. However, I know many people who would not know that one is misspelt and therefore I am uncertain if they would feel negatively toward the one that was misspelt. Permalink 3
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