Lee1138 t1_jbdsnhx wrote
Reply to comment by Brainsonastick in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I suspect decades of basically training the population to think this is why it's bleeding into other areas
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