littlelordgenius t1_jbe5w96 wrote
Reply to comment by Em_Adespoton in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
KK calls theirs “doughnuts.”
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