Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. news.osu.edu Submitted by geoff199 t3_11lc330 on March 7, 2023 at 9:33 PM in science 170 comments 3,491
Inter_Mirifica t1_jbeb602 wrote on March 8, 2023 at 1:00 PM Is marketing really science ? Permalink 1 SocDemGenZGaytheist t1_jbefu0o wrote on March 8, 2023 at 1:41 PM Yes, the scientific study of how to manipulate people effectively. I call it the dark side of psychology. Permalink Parent 4
SocDemGenZGaytheist t1_jbefu0o wrote on March 8, 2023 at 1:41 PM Yes, the scientific study of how to manipulate people effectively. I call it the dark side of psychology. Permalink Parent 4
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