Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. news.osu.edu Submitted by geoff199 t3_11lc330 2 years ago in science 170 comments 3,491
MIkeR1988 t1_jbeeatc wrote 2 years ago Where’s the study that explains why new startups that just add -ly to words make me want to throw a chair though a window? Latest I saw was an add for “Remitly”. Come on Permalink 3
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