TossedDolly t1_jbeixg9 wrote
Reply to comment by Wild-Caterpillar76 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
That's not trying to be cool, that's putting your 1st grade teacher on blast.
Viewing a single comment thread. View all comments