Paper-street-garage t1_jbep0ev wrote
Reply to comment by Paper-street-garage in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
It just sounds like some stupid tech bro start up.
Viewing a single comment thread. View all comments