eflowb t1_jbfnstc wrote
Reply to comment by AuntieEvilops in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I hAtE INteNtIonaL MispElLliNgS!
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