Viewing a single comment thread. View all comments

freddy_guy t1_jbfv6yp wrote

Reply to comment by dblack246 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

Which is irrational, since these spellings are due to trademark laws.

1