GroundbreakingCorgi3 t1_jbg02uy wrote
Reply to comment by andygchicago in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Yes. The judgement will be swift and merciless!
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