HalcyonKnights t1_jbg6plz wrote
Reply to comment by kds1223 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
There's a Bone in my Froot!
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