jasongw t1_jbglghc wrote
Reply to comment by mikebaker1337 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I'm sure that's true sometimes as well. I am not saying there's one and only one reason, just that me often than not when I see these silly intentional misspellings, there's just no good reason for it.
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