dghammer t1_jbmd17q wrote
Reply to comment by jereman75 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
That’s what he told me…I knew he was mental.
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