sfzombie13 t1_itz9nl0 wrote
Reply to comment by Stibley_Kleeblunch in Facebook Segments Ads by Race and Age Based on Photos | Ads with teenage girls are mostly directed at men over 55, while white people see fewer ads with Black faces, a new study finds. by chrisdh79
the only problem with your theory is that nobody THOUGHT about anything, they tried all sorts of things over the years of tweaking the algorithm, and this is what it ended up like based on the results of that tweaking. they didn't start out with many assumptions, based on what i've heard from a former employee. they're pretty efficient at advertising and they got that way with lots of practice, stuff you don't know about and most likely wouldn't believe.
Stibley_Kleeblunch t1_itzqwp7 wrote
That's where things get really interesting and all the fun questions start to pop up. Even if human influence of the system was minimal and occurred back in the system's infancy, just how impactful is that influence today? What were those inputs? If we don't understand what's going on under the hood, can we really trust that the system is still doing a good job, or is it possible that its current success is perceived based on reputation gained from past successes? And at what point does such a system transition from identifying patterns to pattern creation?
Is it possible for a neural network to lose its mind somewhere along the way? Google Flu worked fantastically, right up until it didn't, and nobody understood what went wrong.
Then the moral questions -- should our values impact how these things work? And, if so, to what degree? This article essentially implies that the system has re-discovered phrenology, which we decided long ago was a flawed theory that was unpalatable in no small part due to its roots in racism. If AI comes up with the same theory, does that make it an acceptable theory? We're still very early in our exploration of our relationship with such systems, and there's potential danger in how we interact with them, with respect to both how we reach them and how we learn from them.
Really, though, my issue right now is with how some people are interpreting this information. "Oh great, they're advertising to pedos and racists" is certainly not the right takeaway here, yet that exact sentiment seems to be what some people are taking away, based on some of the comments that popped up in here last night. I don't believe that "the system has been training for a long time, so we should trust it" is an especially useful conclusion either.
sfzombie13 t1_itzrv9g wrote
you're reading way too much into this. what it says is that it targets ads. if the ads didn't work, they would use others. that's what the metrics are for. yes, humans introduce bias, and it could affect the actions to some extent and introduce the bias and become self fulfilling, but only to a limited degree. enjoy the day.
edit: one of the assumptions they started with was that sex sells. to men. the tweaking part is now that young women sell things to old white men. other groups may have different influences.
Viewing a single comment thread. View all comments