ChrisFromIT t1_iu0yc0u wrote
Reply to comment by WeirdAndGilly in Facebook Segments Ads by Race and Age Based on Photos | Ads with teenage girls are mostly directed at men over 55, while white people see fewer ads with Black faces, a new study finds. by chrisdh79
That is what the article says. Essentially the study authors used A/B testing. Which the AI algorithm that Facebook uses, determines which users to serve them to. But again, based on the choices that the advertiser sets out.
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