ChrisFromIT t1_iu1plgv wrote
Reply to comment by Frosti11icus in Facebook Segments Ads by Race and Age Based on Photos | Ads with teenage girls are mostly directed at men over 55, while white people see fewer ads with Black faces, a new study finds. by chrisdh79
>I don't explicitly check every single of the thousands or millions of ads served, then I would have no idea which of the ad copy facebook is serving.
Two things here. First, if you are ad advertiser on Facebook, you know explicitly that Facebook can only serve the ad copies you give it for the ad campaign. You can give it a million different ad copies and you know 100% that any ads served for your ad campaign is one of those million different ad copies.
Second, Facebook tells you how many impressions are given for each ad copy and the click thru rate, so as an advertisers you can see what ads are being served.
>Bro, c'mon, reading comprehension.
I explained why I read it the way I did. It is your fault for not making it clear.
Frosti11icus t1_iu1r360 wrote
>Two things here. First, if you are ad advertiser on Facebook, you know explicitly that Facebook can only serve the ad copies you give it for the ad campaign. You can give it a million different ad copies and you know 100% that any ads served for your ad campaign is one of those million different ad copies.
>
>Second, Facebook tells you how many impressions are given for each ad copy and the click thru rate, so as an advertisers you can see what ads are being served.
Ok first thing, yes advertisers do give facebook the inputs on ad copy, but if you are doing large amount of programmatic advertising and cranking out ads left and right you're not spending a lot of time dissecting the nuances of your ad copy.
Second, yes facebook gives you data to track your ads, but if you are running hundreds or thousands of ads you aren't as a single person going to be analyzing the performance of any specific ad, (yet another thing that can also be easily handed over to AI btw) let alone each iteration of a given ad. It wouldn't even be possible to do that as a human if you have enough variations on your ad copy and creatives.
ChrisFromIT t1_iu1tyir wrote
You are essentially trying to argue that it is impossible for an advertiser to know what ads are in their ad campaign. I'm just arguing that there are tools there for them to know.
And frankly if they don't know what ads are in their ad campaign, that is not an advertiser you would want to use.
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