For the same reason why he required all the reporters who attended the press conference prior to the publication of the study that they could not discuss any of the results with other scientists.

He wanted to create a splash, yet almost certainly knew that the study would be eviscerated once it was published.

...seriously, there's no way aside from utter incompetence that anyone could submit a paper that bad and not know what the fallout would be.

Unfortunately, it worked, and those lumpy rats get brought up over, and over, and over again.

The scientific community isn't overly affected by this, but that's also why we see so many of the anti-biotech types targeting the public directly, as opposed to trying to convince their peers of the validity of their work.

Just look at Seneff and Samsel.

They've don nothing but present hypotheses as fact for over a decade now, and are viewed as unhinged by even the Seralini crew, but we still see her speaking about her papers as if they were experimentally validated, when there's next to no chance her audience will be able to tell differently.

...it's kinda sad when the evil industrial ag complex has better ethics when it comes to accurately representing research than supposedly independent scientists.