When they started Bing, I thought Microsoft was ready to take that jump. I kinda saw a strategy in having Open AI take the first initial wave of (media) interest and introduce the world to GPT-3 and its problems. I really thought they'd just outsource all the problems with this tech to consumer competency and tell us to suck it up. They came in in and made Google dance. It all felt so well coordinated, so well paced. They had the narrative, they had Google by the b****. Then they decided to shoot themselves in the foot ...

... three theories here:

a) This shows how good of a narrative pattern recognition machines we humans are and I saw something that wasn't there.

b) The plan was only brillant for the intial stages of the project, but they really didn't see the issues coming (I just cannot believe that... it's so easy to find the limitations and weird bits in these models...)

c) Someone very high up the ladder freaked out when the heat got hot. Probably someone who doesn't get the tech as well as the people involved in the project themselves.