You have to wonder, how would it be monitized? how much would you be willing to pay a month for a full fledged digital assistant that was not shit and did not push products and services on to you.

You can bet employees at (at least) 3 companies where choosing the right price point and time to release is keeping them up at night.

They know that Cortana or Siri or (whatever google calls theirs) will be out at some point soon.