Again I own the company.

This is amazing because the only reason we take so long currently to deliver these projects is because the pixel pushing after all of the strategy and research takes so long to deliver.

This will speed that up hugely.

I can now get my team to focus where it's truly valuable, which is research and strategy. Not what grid system we are using and what colours the brand should be.

To give you an example we recently found through user research a way that our client can construct their system to beat the market incumbent in time to sign up by over 3 mins... this is in a market where sign up needs to happen as close to instant as possible for it not to be a pain in the arse.

This bit of research unlocked investment from a major financial payments provider to the value of a few million £'s. That investment didn't happen because we had a pretty screen design, it happened because we gathered the qualitative data to prove that the competitors in the space were all making a giant mistake and putting crazy amounts of friction in their sign up process for no real reason.

The screen design for that app is still a sign up flow... I could create it with my eyes closed I have done it so many times in my career. The value.. the reason startups and SME's actually hire my product design agency is because we get the data that lets them outcompete the competition, save costs, be leaner, launch faster and create more value for their customers.

If you aren't doing that.. yea you should be shitting yourself. But thats like level 0 for a designer.