Yeah why not, an example would be using A.I with semantic search. So much easier than writing an “actual” search engine yourself.

Just be aware that your business should not just be centred around the model, because if your business == model then what kind of a MOAT do you have really.

Any kid can use an A.I to randomly hallucinate a fix to an issue, but it’s how you utilise the model and present it in a unique way that solves the problem consistently with a good user experience that makes all the difference.