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94746382926 t1_jdn79lf wrote

Reply to comment by Johadgan in Levi's to Use AI-Generated Models to 'Increase Diversity' by SnoozeDoggyDog

As other people mentioned it has nothing to do with diversity. It's all about not having to hire people and save money. But the PR team isn't gonna say great news everybody, we can lay off all of our models a save a ton of money. So they look for how they can spin it and this is the easiest way.

Same as when coke says they quit making sprite bottles green because it's more eco friendly. It's sneaky PR, they don't give a fuck about the environment it was just convenient to market it that way vs saying we've saved a penny per bottle by getting rid of the green dye.

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Spire_Citron t1_jdo2801 wrote

I feel like it's kind of even worse this way, though. Like you specifically will not hire minorities, so this is the only way to increase diversity.

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Artanthos t1_jdo4u18 wrote

They will specifically not hire anyone.

They will include minorities in their AI generated images more frequently than they did with their real models.

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94746382926 t1_jdo7f9x wrote

They already hire plenty of minorities, the comments about them only hiring white people was from the 1880's so it's kind of a stupid critique. I mean go to their website or lookup their TV ads. It's already plenty diverse (probably more diverse than the actual US population).

It's like saying you won't buy a Volkswagen or Hugo Boss because they used to make their shit for Nazis.

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siberiandominatrix t1_jdocasl wrote

Why put out a press release about it at all though?

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94746382926 t1_jdocthe wrote

Idk, maybe the PR team needed some busywork. These guys work full time so I'd imagine they have to constantly come up with new things to market otherwise they risk getting fired.

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ShitPostQuokkaRome t1_jdwavcw wrote

Soon the PR team will be replaced by an AI machine that generates PR excuses for any situation.

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