I think what is going to happen is that there are going to be many startups that start the business ground-up from minimum number of humans. So their culture would be completely different from the existing businesses and they can promote efficiency/cost reduction as the selling point to compete with existing industries. And if these startups succeed, then others might adapt their approach. Most likely, this is where we will start seeing disruptions when automated vs non-automated companies go head-to-head in the future.