Yep. Matt Levine already coined the Elon Markets Hypothesis, but the Elon Media Hypothesis is even more powerful: Media stories are interesting not based on their significance or urgency, but based on their proximity to Elon Musk.

Even OpenAI still regularly gets called Musk's AI company, despite him having had no involvement for half a decade. Not because anyone's intentionally trying to spread a narrative that it's still his company, but either because they are just trying to get clicks, or because they genuinely believe it themselves since those clickbait stories are the only ones they've seen.